In the world of sustainable fashion, Rethreads has emerged as a beacon of innovation and responsibility. Founded by Alexa Schempers, the brand is at the forefront of the circular fashion movement, emphasizing sustainability and ethical practices. In this exclusive Q&A, Schempers shares insights into the evolution of Rethreads and her vision for the future of fashion.
1. What inspired you to start Rethreads?
Alexa Schempers: The inspiration for Rethreads came from my desire to address the significant environmental impact of the fashion industry. I was deeply concerned about the waste and pollution generated by traditional fashion practices, particularly the linear model of “take-make-dispose.” I wanted to create a brand that not only minimized waste but also redefined how we think about clothing consumption.
2. Can you explain what circular fashion means and how Rethreads incorporates this model?
Alexa Schempers: Circular fashion is a model that aims to keep resources in use for as long as possible by designing products with their entire lifecycle in mind. At Rethreads, we incorporate this model by focusing on three key principles: designing for longevity, using recyclable or biodegradable materials, and implementing take-back programs. Our garments are created to be durable and timeless, reducing the need for frequent replacements. We also offer a take-back service where customers can return their old Rethreads items for recycling or repurposing.
3. How has Rethreads evolved since its inception?
Alexa Schempers: Since launching Rethreads, we’ve seen significant growth and development in both our product offerings and our sustainability practices. Initially, we started with a small collection of basics made from recycled materials. Over time, we’ve expanded our range to include more diverse styles and materials, such as organic cotton and eco-friendly dyes. We’ve also invested in technology to improve our recycling processes and partner with other organizations to enhance our circular economy efforts.
4. What challenges have you faced in promoting circular fashion, and how have you overcome them?
Alexa Schempers: One of the biggest challenges has been educating consumers about the benefits of circular fashion and changing their purchasing habits. Many people are still accustomed to the fast fashion model, which prioritizes trends and low prices over sustainability. To overcome this, we focus on transparency and storytelling. We share the journey of our products from design to recycling and highlight the positive impact of circular fashion on the environment. Engaging with our community through workshops and collaborations also helps spread awareness and foster a culture of sustainability.
5. How do you ensure the sustainability of your materials and production processes?
Alexa Schempers: Sustainability is at the core of everything we do at Rethreads. We source our materials from certified suppliers who adhere to ethical and environmental standards. For example, our recycled fabrics are made from post-consumer waste, and our organic cotton is grown without harmful pesticides. We also use eco-friendly dyes and minimize water usage in our production processes. Additionally, we continuously assess and improve our supply chain to ensure that our practices remain as sustainable as possible.
6. What future goals do you have for Rethreads?
Alexa Schempers: Looking ahead, we aim to further innovate within the circular fashion space by exploring new materials and technologies that enhance our sustainability efforts. We also plan to expand our take-back program to reach more customers and increase the amount of clothing we recycle. Another goal is to collaborate with other brands and organizations to drive industry-wide change and promote the adoption of circular practices across the fashion sector.
7. What advice would you give to other designers or brands looking to embrace circular fashion?
Alexa Schempers: My advice would be to start by understanding the principles of circular fashion and integrating them into every aspect of your business. Focus on designing products that are durable, repairable, and recyclable. Build relationships with suppliers and partners who share your commitment to sustainability. And most importantly, communicate your values and practices transparently to your customers. By doing so, you can build trust and inspire others to join the movement towards a more sustainable and responsible fashion industry.
Conclusion
Rethreads, under the leadership of Alexa Schempers, is making significant strides in the circular fashion movement, demonstrating how creativity and commitment to sustainability can drive positive change. By prioritizing durability, ethical practices, and recycling, Rethreads is setting a powerful example for the fashion industry. As the brand continues to evolve, it remains dedicated to its mission of reducing waste and promoting a more sustainable future for fashion.
Embracing the principles of circular fashion, as exemplified by Rethreads, is crucial for creating a more responsible and resilient industry. With innovative approaches and a focus on sustainability, the future of fashion can be both stylish and eco-friendly.
